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About us

I believe that simple choices can change the world!

Nataliia Naida, founder of Framiore

I believe that simple choices can change the world.

A life without choice is no life at all. Research has shown that we make around 35,000 decisions every day. These are often simple things, like what to buy, what to wear or which transport to take. But these choices can be much more complex: what to believe in, what to say, who to listen to... 

I believe that every decision has consequences, good or bad, which have an impact on what our world will look like tomorrow. For example, take the choice of whether or not to go out for a run. It isn’t easy to get out of bed at 6 in the morning - but when you are running towards the morning sun, listening to the sound of birds and the waking city, you know you have made the right choice. 

I made the right choice in establishing framiore - just as the people who supply our materials make the right choice by making them sustainable, and my colleagues made the right choice in joining our team. When you wear clothes by framiore, you are making a choice that helps the planet and mankind. It’s important to us that you feel you have made the right decision when choosing our brand. 


Founder of Framiore 

Naida Nataliia

МЕТА FRAMIORE MAKES YOUR CHOICE A SIMPLE ONE  


Who we are for:

For the Earth

Framiore was established by a group of friends, united by a love of people and nature. It is important to us that the clothing we create is comfortable, light and sophisticated, and at the same time causes no harm to the planet. We believe that caring for the earth will never go out of fashion.. 

For future generations

The wisest words have already been passed down through the ages. We try to share this wisdom today through our clothing. 

For women

Our clothing is designed to move with your body, complementing women’s active and energetic lifestyles. 


What we do

Mix clothing with philosophy

Our clothing reflects a simple idea: beauty happens when everything is in the right place.  This is our philosophy. 

Support good initiatives

We are inspired by the wisdom of ancient communities. Their values are based on a love for nature, which we try to honour in the geometric forms of our garments. 

Підтримуємо хороші ініціативи

Sometimes it is hard to make the right decision. We dream of making this easier. The best choice can be something as simple as a plain t-shirt: for every one that you buy, we plant five trees. 


How we do it

By making the right choices

When you wear clothing by Framiore, you are helping the planet and mankind. We want you to feel you have made the right decision when choosing our brand. 

By treating people well

The people who wear our clothing can be sure that they are made in a safe and ethical environment. Our design and sewing workshops are located in a refurbished factory in the Ukrainian town of Ivano-Frankivsk.

By caring about the place we call home 

It is important to us that our clothing is sustainable. We only use certified fabrics, and only work with suppliers who can verify where they come from. We are constantly making changes to our design workshop in order to reduce waste. 



April 2018

Launch of FRAMIORE

May 2018

EBRD chooses FRAMIORE to participate in a London trade show, although our first collection is still being created.

August 2018

FRAMIORE takes its first step in the British market during MODA UK revealing our summer collection at the big London trade show.

September 2018

FRAMIORE is invited to Sustainable Fashion Pad in Kyiv.


Autumn 2018

We apply for 3 programs: the WORTH Partnership Program, Pure London trade show and exhibition, as well as Trade mission to France, and are approved to participate in all three.



October 2018

FRAMIORE is invited by Lviv Fashion Week to represent Ukrainian sustainable fashion on the main catwalk stage.

February 2019

With support from the Culture Bridges Program and British Council Ukraine, FRAMIORE participates in Pure London – the largest trade show and exhibition for innovative and sustainable fashion brands.

February 2019

FRAMIORE represents Ukraine at the Trade Mission to France as one of 5 sustainable brands and quality manufacturers from our country.

March 2019

FRAMIORE attends WORTH Finals in Valencia, winning mentor support from the best professionals in fashion and 10 000 EUR for developing the SPELL MY NAME collection, dedicated to the Uyghur people.

June 2019

Natalka Naida gives a speech at TEDx Ukraine on FRAMIORE and dreaming big.


September 2019

FRAMIORE is invited to participate in both the Tallinn Design Festival and the Future Materials 2019 Conference.


Autumn 2019

With the help of WORTH mentors, we are working on our second collection – SPELL MY NAME.


September 2020

FRAMIORE participates in NEONYT, Berlin.

February 2020

FRAMIORE wins a $50,000 grant from the Ukrainian Startup Fund (USF), receiving the award from the President of Ukraine, the Prime-Minister and the Head of USF.



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