I believe that simple choices can change the world!
Nataliia Naida, founder of Framiore
I believe that simple choices can change the world.
A life without choice is no life at all. Research has shown that we make around 35,000 decisions every day. These are often simple things, like what to buy, what to wear or which transport to take. But these choices can be much more complex: what to believe in, what to say, whom to listen to...
I believe that every decision has consequences, good or bad, which impact what our world will look like tomorrow. For example, take the choice of whether or not to go out for a run. It isn’t easy to get out of bed at 6 in the morning - but when you are running towards the morning sun, listening to the sound of birds and the waking city, you know you have made the right choice.
I made the right choice in establishing Framiore - just as the people who supply us materials make the right choice by making them sustainable, and my colleagues made the right choice in joining our team. When you wear Framiore clothes, you choose that helps the planet and humankind. The brand must cover your need to find reasonable solutions, and our things are equal to the right choice. This statement is important to us
Founder of Framiore
THE PURPOSE OF FRAMIORE IS TO MAKE YOUR CHOICE EASIER
Who we are:
Framiore has made a group of friends who care about people and nature. It is important to us that the clothes we produce are comfortable, light, and thoughtful, but at the same time do as minor damage to the planet as possible. We believe that care will never go out of style.
Everything wise has long since been said. We try to share this wisdom today through our clothing.
Our clothing is created for a woman and her confident, active, energetic life. The models and cuts are designed so that the clothes repeat every movement of your body.
What we do
Mix clothing with philosophy
Our clothing reflects a simple idea: beauty happens when everything is in the right place. This is our philosophy.
We transform the content through the form
We got inspired by the wisdom of traditional communities. Their values already include love and care for nature, which we want to convey through the geometric shapes of our clothes.
We commend positive initiatives
Sometimes it is not easy to make the right decision. Our dream is to simplify this process. The right choice can be as simple as a base t-shirt. In short: you buy one thing - we plant five trees.
How we do it
By making the right choices
By buying our things, you choose in favor of nature. The brand must cover your need to find reasonable solutions, and our items are equal to the right choice. And this is important to us.
By treating people well
Customers who wear our clothing can be sure that we produce it safely and ethically. Our design and sewing workshop found its location in a refurbished plant Promprylad. Renovation in the Ukrainian town of Ivano-Frankivsk.
By caring about the place we call home
We use only certified fabrics, work with suppliers who can attest to the origin of raw materials, and are constantly improving the cut in our R&D workshop to reduce waste.
Launch of FRAMIORE
EBRD chooses FRAMIORE to participate in a London trade show, although our first collection is still being created.
FRAMIORE takes its first step in the British market during MODA UK revealing our summer collection at the big London trade show.
FRAMIORE is invited to Sustainable Fashion Pad in Kyiv.
We apply for three programs: the WORTH Partnership Program, Pure London trade show and exhibition, as well as Trade mission to France, and are approved to participate in all three.
FRAMIORE is invited by Lviv Fashion Week to represent Ukrainian sustainable fashion on the main catwalk stage.
With support from the Culture Bridges Program and British Council Ukraine, FRAMIORE participates in Pure London – the largest trade show and exhibition for innovative and sustainable fashion brands.
FRAMIORE represents Ukraine at the Trade Mission to France as one of 5 sustainable brands and quality manufacturers from our country.
FRAMIORE attends WORTH Finals in Valencia, winning mentor support from the best professionals in fashion and 10 000 EUR for developing the SPELL MY NAME collection, dedicated to the Uyghur people.
Natalka Naida gives a speech at TEDx Ukraine on FRAMIORE and dreaming big.
FRAMIORE is invited to participate in both the Tallinn Design Festival and the Future Materials 2019 Conference.
With the help of WORTH mentors, we are working on our second collection – SPELL MY NAME.
FRAMIORE participates in NEONYT, Berlin.
FRAMIORE wins a $50,000 grant from the Ukrainian Startup Fund (USF), receiving the award from the President of Ukraine, the Prime Minister, and the Head of USF.
Thanks to the support of the USAID program «USAID Competitive Economy Program in Ukraine,» we managed to survive throughout the most challenging time and even complete the essential works for launching research and development (R&D) center for textile products and production processes and create a website to promote our products.